Doylestown
63°
Cloudy
6:53 am6:48 pm EDT
September 28, 2023 3:29 pm

Travelers Will Refuse an Upgrade to Sit Near a Loved One – New Research Into When People Want to Share Experiences

People will often sacrifice a better experience and opt for one that’s less enjoyable if it means they can do it alongside a loved one – whether that’s a romantic partner, close friend or relative. That’s the main finding of our research published in the Journal of Consumer Psychology in April 2023.